Guest Pro-Environmental Behavior of Save Energy in The Four Star Hotel Padang

Muhammad Daffa Valian Albar; Muhammad Ariq Alfarroz; Muhammad Fadlan Fahrezi; Feri Ferdian

doi:10.61141/home.v5i2.408

Authors

Muhammad Daffa Valian Albar Padang State University
Muhammad Ariq Alfarroz Padang State University
Muhammad Fadlan Fahrezi Padang State University
Feri Ferdian Padang State University

DOI:

https://doi.org/10.61141/home.v5i2.408

Keywords:

Save Energy, Habited Culture, Normatif Influence, Affective Influence, Pro Environmental Behavior

Abstract

The application of saving energy consumption must be given more attention as a form of concern for the environment. Currently, energy-saving behavior is being encouraged by business people, one of which is in the hotel industry. Guest behavior is very important in driving savings on hotel energy consumption, operational costs, and environmental issues. Promoting energy-saving behavior to guests is the right strategy to support and participate in energy-saving in the hospitality industry. This type of research is descriptive quantitative. The population in this study was 4,100 people and after being calculated by the Slovin formula, 98 samples were obtained. Research data was collected by questionnaire and processed using the PLS-SEM method. The purpose of this study was to determine the behavior of hotel guests in saving energy and to test three variables that influence pro-environmental behavior, namely habited culture, normative influence, and affective influence. The results obtained indicate that habitual culture has a significant positive effect on pro-environmental behavior. while normative influence and affective influence did not have a significant effect on pro-environmental behavior.

References

Barca, R. M. (2021). Indonesian Community Behavior in Supporting Green Practices in Hotels: Analysis of Theory of Planned Behavior Model. Nuevos Sistemas de Comunicación e Información, 2013–2015.

Akbar, Rizaluddin. (2016). The Effect of Pictorial Health Warning-based Posters on the Smoking Behavior of Adolescents in Tlogo

Hamlet, Ramantirto, Kasihan, Bantul

(Yogyakarta: Yogyakarta Muhammadiyah University) Hal. 8

Brosch, T., Patel, M. K., & Sander, D. (2014). Affective influences on energy-related decisions

and behaviors. Frontiers in Energy Research, 2(MAR), 1–12.

https://doi.org/10.3389/fenrg.2014.00011

Damasio A. People Inside. Nature. 2003; 423 (6937):227. [ PubMed ] [ Google Scholar ]

Han, H., & Hyun, S. S. (2018). What influences water conservation and towel reuse practices

of hotel guests? Tourism Management, 64, 87–97.

https://doi.org/10.1016/j.tourman.2017.08.005

Izard CE. Human Emotions. New York: Pleno; 1977. [ Google Cendekiawan ]

Kaiser, F. G., Oerke, B., & Bogner, F. X. (2016). Journal of Environmental Psychology 27: Behavior-based environmental attitude: Development of an instrument for adolescents.

(Germany: University of Bayreuth) Hal. 245

Kartono, Kartini, 2015, Leader and Leadership (What is Abnormal Leadership), P.T Raja Grafindo Persada, Jakarta.

Marketing, H., Manuscript, A., Manuscript, A., & Marketing, H. (2020). “ I’m mindfully green”: examining the determinants of guest pro-environmental behaviors ( PEB ) in hotels Author Downloaded from Griffith Research Online “ I’m mindfully green ”: Examining the

determinants of guest p ro- environmental behaviors ( PEB ).

Muammar, Muhammad Dimas. (2015) The Effect of Environmental and Health Awareness on

the Pro-environmental Behavior of the Bukit Duri Community Jakarta (Jakarta: UIN Syarif).

Palupi, T. & Sawitri, D.R. (2017). Proceeding Biology Education Conference Volume 14, No. 1: Hidayatullah Jakarta) Hal. 18-20. The Relationship between Attitudes and Proenvironmental Behavior From the Perspective of the Theory of Planned Behavior. (Semarang: Dipenogoro University) Hal. 214

Rasmani, U. E. E. (2019). Education in Early Childhood Towards Energy-Saving Habits. Early Childhood Education and Development Journal, I, 34.

Rifayanti, Rina. Dkk. (2018). Psikostufia: Journal of Psychology Vol 7, No. 2: The Role of Role Models in Shaping Pro-environmental Behavior. (Samarinda: Mulawarman University

Samarinda) Page. 14

Steg, Linda., Vlek, Charles. (2018). Journal of Environmental Psychology. Encouraging proenvironmental behavior: An integrative review and research agenda (Netherlands:

University of Groningen) Hal. 309

Scannell. L, Gifford, R. (2010). Journal of Environmental Psychology 30: The Relations Between Natural and Civic Place Attachment and Pro-environmental Behavior (Canada: University of Victoria) Hal. 289

Siminovitch, M. (2017). Lighting Energy Saving Opportunities in Hotel Guest Rooms: Results from a Scoping Study at Redondo Beach Crown Plaza 2000 ACEEE Summer Study on Energy Efficiency in Buildings, Pacific Grove, CA.

Wang, Q. C., Ren, Y. T., Liu, X., Chang, R. D., & Zuo, J. (2023). Exploring the heterogeneity in drivers of energy-saving behavior among hotel guests: Insights from the theory of planned behavior and personality profiles. Environmental Impact Assessment Review,

(December 2022), 107012. https://doi.org/10.1016/j.eiar.2022.107012