ALL YOU CAN EAT RESTAURANT BUSINESS DEVELOPMENT STRATEGY: BUSINESS FEASIBILITY STUDY APPROACH

Abstract

This study was conducted to obtain a comprehensive picture of the feasibility of developing theHolybarbeque Tasikmalaya restaurant, Knowing the market potential and consumer needs in Tasikmalaya.Assessing the strengths and weaknesses of existing operations. Identifying more strategic businessdevelopment opportunities. Preparing accurate and realistic financial projections. Becoming the favoriteAll You Can Eat restaurant in Tasikmalaya with the best service, quality menus, and affordable prices.Restaurant development, this development has also been supported by realistic short-term and long-termstrategic planning, as well as a performance monitoring and evaluation system that allows management tomaintain service quality and operational efficiency. The marketing mix strategy has been designedoptimally, Offering a variety of barbecue menu choices with premium quality ingredients, Competitivepricing and in accordance with the purchasing power of local people, Using social media, seasonalpromotions, and a membership system to increase customer loyalty.